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Archaic is the Webmaster of Bulbagarden, having operated the website since 2002. He has been a part of the online Pokémon fandom since 1999.
Outside of Pokémon, Archaic works as a marketing academic and consultant. He has lectured for courses on topics related to consumer behaviour, consumer culture, and marketing ethics. His academic research centers around the exploration of the antecedent factors for consumers' privacy protection and self-disclosure behaviours in social media.
This week, The Pokémon Company announced has announced that they will be broadcasting new content on a regular weekly schedule on the official Pokémon Twitch channel, with content including Pokémon anime episodes and movies, as well as (re)broadcasts of Play! Pokémon tournaments. The schedule for each week will be announced on the official Pokémon Twitter account. In the past, the official Pokémon Twitch channel has been used primarily to broadcast Play! Pokémon organized events, while the anime has appeared as part of a number of Twitch Presents marathons. Moving forward, it's likely we'll see a broad range of content from TPC's back catalog being broadcast.
While Pokémon food products are pretty common in Japan, they've been much less common in the west over the past two decades. With the 25th anniversary of the Pokémon franchise looming in 2021 however, it appears this is about to change. In an announcement of new cereals and line extensions this week, General Mills revealed that they would be releasing a new "Berry Bolt" cereal themed around the ever popular franchise mascot Pikachu, who prominently appears front and center on the cereal's bright red box. This cereal features red and blue berry-flavored corn puffs, together with yellow marshmallows in the shape of Pikachu’s head and tail. Continuing the focus on Pikachu, the titular Pokémon makes a grand appearance on the front of the bright red box.
The Legend of Twitch Plays Pokémon is a documentary created by Youtuber TheGamerFromMars about the untold story of the legendary Twitch series. The documentary includes actual interviews with the creator of Twitch Plays Pokémon, shining new light on the history of the streams, and what their creator had to contend with as a result of the streams taking off as they did. The full documentary can be viewed via the video embedded below.
The TikTok & Twitch influencer previously known as Pokeprincxss has been forced to completely rebrand following a cease and desist notice from Nintendo. In addition, she has also been required to halt sales of merchandise that infringed on Nintendo's Pokémon copyrights, and surrender profits from past sales of this merchandise.
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