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New partnership formed between The Pokémon Company and Universal Studios Japan - Pokémon attractions to feature in the theme park from 2022
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Universal Studios Japan and The Pokémon Company have today jointly announced the formation of a new, long-term creative partnership for theme park experiences. While no specific dates were given, the partnership is promised to deliver its first new theme park experiences at Universal Studios Japan starting from some time in 2022.
Pokémon opens up new Line account for trainers in Taiwan - @pokemon_tw
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The launch of an official Pokémon LINE account for Taiwan has been announced via a post on the official Pokémon Taiwan Facebook account. Trainers who add the new @pokemon_tw account will be able to receive news and products update for Taiwan pushed to their device via LINE.
Sound symbolism in Brazilian Portuguese Pokémon names: Evidence for cross-linguistic similarities and differences
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Every year, a substantial amount of academic research is published about, or with some connection to, the Pokémon franchise and/or fandom. While occasionally some of this research breaks through to the fandom and/or to mainstream news, much of this research sadly goes underreported, and unread by the wider community of Pokémon fans. We here at Bulbagarden think it's about time that changed. Our second featured article for this series uses made-up Pokémon names to explore the sensitivity of Brazilian Portuguese speakers to sound symbolic associations. As you may be aware, Nintendo recently released a game in Brazilian Portuguese for the very first time, leading to a growing fan movement to encourage Nintendo to release more games in Brazilian Portuguese. It's our hope that, in featuring this work, we might be able to help that cause by keeping the issue alive in the linguistics community.
The Pokémon Company sees record setting financial performance in 2020 financial year.
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Figures published in the Japanese government's Official Gazette reveal The Pokémon Company has attained record sales and profits over the 2020 Japanese financial year (1 March 2020 - 28 February 2021).
The effects of climate change on Australia’s only endemic Pokémon: Measuring bias in species distribution models
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Every year, a substantial amount of academic research is published about, or with some connection to, the Pokémon franchise and/or fandom. While occasionally some of this research breaks through to the fandom and/or to mainstream news, much of this research sadly goes underreported, and unread by the wider community of Pokémon fans. We here at Bulbagarden think it's about time that changed. Our first featured article comes from a multinational team of researchers, whose study takes an extensive look at how climate change will impact the existence of suitable habitat for Kangaskhan. Dr. Dan L. Warren, the lead author of the study, noted the primary reason for choosing to use a Pokémon character in their research was to engage a broader audience with the issues conservation scientists regularly need to think about. We think that's a wonderful idea, and it's why we've chosen this article specifically to be our first featured article with this project.
Chaka Cumberbatch-Tinsley, award winning Social Marketing Manager for TPCi, leaves the company after 4 years
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In an emotional thread posted to Twitter earlier today, Chaka Cumberbatch-Tinsley, social media manager, Rowlet fan, rollerskater, and cosplayer extraordinaire, announced that she would be leaving Pokémon after roughly 4 years and 3 months with the company.
Researchers at the University of Cologne name newly discovered bacteria after Pokémon
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A team of researchers working under Professor Michael Bonkowski at the University of Colone's Institute of Zoology have discovered a previously undescribed bacteria in amoebae which they have dubbed "Pokemonas". The name references the intracellular livestyle of the bacteria within ball-shaped Thecofilosea amoebae, likening it to Pokémon being caught and living within their Poké Balls.
Pokémon partners with Japanese National Museum of Nature and Science to create new touring fossil exhibit
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In a special collaboration between The Pokémon Company and The National Museum of Nature and Science in Tokyo, a new tourist exhibit called the Pokémon Kaseki Hakubutsukan (ポケモン化石博物館) will be going on its own special Pokémon journey around Japanese museums for the next two years. The exhibit is designed to create an exciting and fun learning environment for children to learn about paleontology. Guided by Excavation Pikachu and Dr. Kaseki, a new Pokémon Professor created specifically for this exhibit, visitors will be given the opportunity to compare and contrast the fossils of real-life Dinosaurs and extinct plants with Fossil Pokémon.
Niantic launches new program assisting Japanese small businesses for 10th anniversary of the Great East Japan Earthquake
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For the 10th anniversary of the Great East Japan Earthquake, which devastated the Tohoku region prefectures of Iwate, Miyagi, and Fukushima, Niantic has this week launched a new program in a similar vein to the Local Business Recovery Initiative the company launched last October to assist businesses and communities who had been hit hard by COVID.
On the Origin of Species: Oshawott, Dewott, and Samurott
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I’ve enjoyed every main series Pokémon game I’ve played, but if I had to choose, Pokémon Black & White[ would be my absolute favorites. I also love the Pokémon introduced in Generation V. I think every single design fits perfectly and each one is special. A lot of my favorite Pokémon come from Gen V: Haxorus, Krookodile, Vanilluxe, Klinklang, Galvantula… and my favorite starter of all. The one people mocked when it was first unveiled: the Water-type, Oshawott.
Pokémon GO HoloLens version demoed at Ignite 2021
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Tech demos don't always make it to the open market, but they're often a good indicator of where we're heading. Pokémon GO developer Niantic recently partnered with Microsoft to build a proof-of-concept version of Pokémon GO, showing us one possible future for their mobile game. This version runs on Microsoft's HoloLens 2 headset and coincides with the release of their new Mesh platform, giving us a glimpse of the technology outside the office environment it was initially designed for.
On the Origin of Species: Bulbasaur, Ivysaur, and Venusaur
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Some of the most iconic Pokémon are the ones you receive from the Professor at the beginning of the game. Known as “Starter Pokémon”, they are a beginning Trainer’s first partner that often sticks with them throughout their journey. Each generation’s starters are marketed intensely during that generation’s life span, but most fans would argue that Kanto’s starters – Bulbasaur, Charmander, and Squirtle – are the most well-known of all (outside of Pikachu, anyways).

For 2021’s Pokémon Day, the series’ 25th anniversary, we’ll take a look at the very first Pokémon listed in the National Pokédex. Some would say this guy’s the most underrated Kanto Starter, but for Bulbagarden, Bulbasaur is always number one.

TPCI recruits new Director of Digital Consumer Engagement

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The Pokémon Company International has recruited a new Director of Digital Consumer Engagement, Narbeh Minasians. Narbeh joins TPCI after more than a decade at Nickelodeon Animation, where he has spent the last four and a half year working as the Director of Nickelodeon's online social content and marketing. Narbeh is also a Director of The BRIC Foundation, an organisation which works to increase representation of women and people of underrepresented groups in the Entertainment, Gaming, Media, and Tech industries.
McDonalds responds to shortages of Pokémon Happy Meal items
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In a statement provided to multiple media organisations, McDonalds responded to the ongoing shortages of Pokémon 25th Anniversary Happy Meal Toys and Cards, and confirmed they are working with supply chain partners to restock these items. Their official statement stopped short however of directly acknowledging the ongoing flagrant scalping of these product on online auction sites such as eBay.
Niantic announces the Black Developers Initiative
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In a blog posted this week, Niantic CEO John Hanke has announced the launch of the Black Developers Initiative (BDI), as an extension of their existing Beyond Reality Initiative. The Black Developers Initiative will provide special funding for new projects from Black game development teams for the Niantic platform. Teams who are approved for BDI will receive five months of funding to develop a real-world augmented reality game, as well as direct mentorship and development support from the Niantic team themselves.

Creatures Inc. acquired and dissolved Pokémon spin-off game developer Ambrella in October 2020

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It's seemingly taken about four months for anyone outside Japan to really take notice (to be fair, it was 2020), but Ambrella, the Japanese-based developers of a number of Pokémon spin-off titles, was fully merged into Creatures, Inc. on October 16th, 2020.
Uri Geller Allows Nintendo to Return Kadabra to the TCG
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Illusionist Uri Geller issued an apology for preventing Kadabra from appearing in the Pokémon Trading Card Game due to a lawsuit he filed in 2000. He has stated that he will now allow Kadabra cards to be printed again.

In November 2000, Geller claimed that Kadabra was based on his likeness, citing the Pokémon's Psychic type and habit of carrying a spoon. Geller subsequently sued Nintendo for £60 million, saying "Nintendo stole [his] name and [his] signature image." Masamitsu Hidaka, a director and storyboard artist for the Pokémon anime, confirmed in 2008 that Kadabra would not appear in the Pokémon Trading Card Game until an agreement was reached with Geller.

Pokémon Masters EX Hashtag Ought to be Capitalized

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Pokémon Masters, the latest mobile game, has received some tune-ups lately. With the addition of Eggs, new Sync Pairs, and new Story Events, it was only fitting that the game's name was adjusted to reflect the additions: Pokémon Masters EX.

Naturally, in this age of social media, the official Pokémon Masters EX Twitter created a hashtag in their August 25th post announcing the change. This was posted in conjunction with a poll asking followers to vote for which Sync Pair should be boosted to a Rank Six.

At this point it should be noted that, while the official account started the hashtag, they did so with proper capitalization. Some fans, however, did not. And quickly took notice.
Japan now has 100 Pokémon manhole covers
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After they first began being installed last year, there are now a total of 100 different Pokémon manhole covers in Japan. The newest batch (seen below) are located in Serigaya Park, Machida, Tokyo, being the first of these covers to be located in the metropolitan area.

Last year, Japan began installing Pokémon manhole covers as part of the Pokémon Local Arts project in an attempt to increase local tourism. Known as Poké Lid (ポケふた Poké Futa), the manholes have been installed in numerous prefectures, including Hokkaido, Iwate, Fukushima, Kagawa, and more.

Manhole-spotting is a popular pastime for travelers within Japan: people enjoy checking out the different designs within the country. As more Poké Lids are installed, tourism should experience the expected increase.

Curious visitors can use this site to locate the various Pokémon-themed manhole covers across Japan.
Pokémon Center Hiroshima reopens after COVID-19 case, new health precautions
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The Pokémon Center Hiroshima was temporary closed due to an employee testing positive for COVID-19. The store closed on August 15 and reopened on August 18, 2020 after it had been cleaned. The store will resume business as normal, albeit with health and safety precautions being taken.

On August 12, a Pokémon Center Hiroshima employee began feeling unwell. On August 15, they received a positive result for a COVID-19 test. As a result, the Pokémon Center Hiroshima was temporarily closed at the guidance of health professionals, to disinfect the store. Furthermore, 27 other employees underwent testing—all tested negative, but two employees who had close contact with the employee who tested positive will undergo a two-week self-quarantine regardless.

Due to the closure, a TCG Shield Battle tournament scheduled for August 16 was cancelled. This was part of the Charizard HR...

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