4Kids didn't just dub the show they also had the international licensing which included shirts and other merchandise (correct me if I'm wrong). Was it Nintendo that came up with "Gotta Catch 'em All!" or could 4kids have come up with that? The iconic theme song, the PokeRap which all definitely helped the franchise as a whole to start the craze. The TCG was a success but I doubt Wizards could have done it without the Game/Cartoon bringing all those people in. And I wonder how much of a craze the game would have caused, I'm sure the game would have been a million seller with Nintendo's marketing alone but not create a craze of that size no videogame has that power. The anime is what helped cement the craze, but I wonder... if someone else had dubbed it instead of 4kids it would have still been a hit, no doubt but did the little things that 4kids changed (for better or worse) did make it appeal to more kids like their dialog change/VAs?