Marketing 101: It's easier to keep current customers, than it is to gain new ones.
As Dark Kyriaki said, GameFreak, Nintendo and The Pokemon Company aren't trying to win back old customers who stopped buying their products: they're aiming at new and (to a lesser extent) existing ones. This is basic.
As Dark Kyriaki said, GameFreak, Nintendo and The Pokemon Company aren't trying to win back old customers who stopped buying their products: they're aiming at new and (to a lesser extent) existing ones. This is basic.