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I'm honestly still amazed that people really think that they'll stay at the school setting for three years or that there's even a chance of that happening to begin with. Pokemon has always been about going on a journey, whether it's the games, the anime or the various manga titles, and Ash loves traveling around to see new Pokemon and make new friends. They aren't suddenly going to become a school anime simply because of Ash going to school. That would never make any sense and it would be especially bad here when Sun/Moon seem to be emphasizing journeying through the islands in order to complete the trials and find Zygarde Cells. The anime always does its own thing instead of being faithful adaptation of the games, for better or for worse, but I don't think that they're going to take such a drastic change as Ash not traveling because he has a book report due the next day on Alola forms or he has math homework to deal with.
It's just a hook to get people interested in watching the series. I'm sure that there is more to it, like how it could connect to the Island Trials, but considering that they're being pretty vague about the school so far, it's primarily a hook to grab people's attention and get them to talk about the new series. The anime has generally never liked to stay in one place for a long period of time, so I don't see how Ash going to school will change any of that. I'm still pretty sure that the school setting will be only temporary. Ash's journey will still probably connect back to graduating or something like that, but Ash isn't going to try and journey as far as he can only to head back to the dorms by nightfall.
We can never be too sure about that now. I've seen shows and manga that completely change genres for various reasons. Dragon Ball was originally a Journey to the West-type adventure manga featuring a kid Goku and company searching for Dragon Balls. Dragon Ball Z on the other hand is an action-packed sci-fantasy Shonen manga that focuses on big action fight sequences centering around Goku and Vegeta battling god-like villains rather than searching for the Dragon Balls. The contrast between those two are staggering to the point you have to classify them as two different genre despite originally being in the same manga.
Sometimes, a genre shift can be seen as a sign of desperation to get kids' attention to a declining show, and there are instances where the show producers forget what made original show great in the first place.
And I am not sure how school would be a hook to grab people's attention and bring more folks back to the anime. If the poster was about Ash being invited to the Champion's League, that's one thing. But school is something you would attract new kids to, not adults. And knowing school anime, it is very easy for them to keep Ash stuck in one area for a long period and not explore beyond.