I don't think you understand what the term 'waste of time' really means. No matter what your opinion is, the fact is that it isn't a waste of time. Again, i must ask, if this feature benefits the majority, how can it be considered a waste of time? Answer, it isn't. Now, you may not like it, and that is perfectly acceptable, you're entitled not to, however, there is a big difference between not liking something, and something being a waste of time. Also, if you haven't taken noticed, they have already greatly improved it since X and Y, and we haven't even seen the full extent of it. It also doesn't need a 'better' purpose, as it already fulfils everything it is set to do. Not EVERYTHING needs to be included that gives you tangible rewards. Whether you like it or not, you need to realise that Character customisation is a feature that majority wanted, and it is a feature that majority is happy about. That is rewarding enough for itself.