Because they didn't entirely know how they were going to handle the climax of Ash's goal at the time, most likely. As they began to cement to it, Lance was allowed his game counterpart's status as Champion to fit the eventual Master's 8 reveal.
No they weren't. And how easy it is to criticize people in hindsight.
Journeys has been out for nearly three years now. In the bulk of those three years, Gengar had three PWC fights where out of the six Pokémon it battled, it only defeated one - and that one wasn't even the ace/last Pokémon to...
So we've got Lance as the Kanto/Johto Champion, Steven as the Hoenn Champion, Cynthia as the Sinnoh Champion, Iris as the Unova Champion, Diantha & Alain as the Kalos Champions, Ash as the Alola Champion, and Leon as the Galar Champion.
I'm kicking myself for not putting this together earlier...
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