I feel like this might be a bit too much to expect for a children's anime whose purpose is to advertise a video game and its associated creatures. Not to say it's impossible, but it doesn't feel likely with the demo they're targeting.
lol what? No it didn't. It wasn't a phenomenon anymore but it was and remains popular, and Yusei and Jaden in particular are beloved by fans. You are mistaking the fading of a fad, which are always temporary, to integral damage to the brand.
Pikachu is the mascot of Pokemon, but that doesn't...
Well, Yu-Gi-Oh, first of all, but second of all, the intellectual property is Pokemon, not Ash and Pikachu - the anime has always been driven more by the creatures themselves than by character development of any depth, so it's silly to assume out of hand that it cannot be successful without one...
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