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The "Showrd"/"Shield" typography is really good IMO, it's the background images that make it all look kinda cheap. The western "Pokémon" text is doomed to cause blank space though, it has always been troublesome for subtitles, should be about time they tweak it a bit. Anyways, I wonder what the...

The new Japanese "Pokémon" logo is directly based on the western version that's been around since the '90s. It even uses the same "o" on the first character (where a Poké Ball used to be). It also has the same symbol that was on the protagonist's shirt in the trailer.