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They care that people see the anime, since the anime exists to promote other things. They don't care so much about the ratings, which is only about people who see the anime in TV at a specific time. According to the interview, they want people to speak about Episode 1 and use Pikachu's...

The thing is they don't care so much about ratings. Now, ratings don't even prove how much people in Japan see the anime. I mean, the episodes of Pokemon new season are put in youtube (for Japan) after its release in TV. TV Tokyo measures the success of Pokemon through the revenue it has from...