Pokémon recognised by NPD as Global Top Toy Property of the Year for 2022 at the Nuremberg International Toy Fair

The massive success of the Pokémon franchise has been recognised once again by NPD, with The Pokémon Company International receiving multiple awards last month at Spielwarenmesse, the Nuremberg International Toy Fair. In addition to winning Global Top Toy Property of the Year, Pokémon also won the Europe’s Top Gaining Property Total Toys and Europe’s Top Gaining Property Games & Puzzles awards.

“We built on the success of our 25th anniversary celebrations with another packed programme of exciting activity and innovative product launches, creating huge demand and buoyant sales. We are delighted with the superb performance at retail, which demonstrates the brand’s continued iconic cultural relevance, and we continue to work hard to bring more innovation to fans over the coming months.”

According to NPD group figures, Pokémon maintained its position as the top property in France, Belgium and the Netherlands, while also recording its highest-ever annual positions in the UK, Germany, and Italy, ranking 4th in each of these three countries. The Pokémon Company International's press release specifically highlighted its performance in France, where its sales were more than twice that of their nearest competitor.

“2022 saw another sensational year for the Pokémon TCG. We would like to thank our retail partners and distributors for their amazing support, which has continued to raise the profile of our products — and TCG in particular — to consumers. In another record-breaking year, Pokémon is the No. 1 NPD property in three countries and achieved its highest-ever position in other key territories, and we look forward to building on this success further in 2023.”