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The lesson is that Democrats can't run a campaign on simply being anti-Trump when Trump isn't on the ballot. Is Youngkin essentially a better-looking, younger Trump from a policy standpoint? Sure, but Democrats need to quit highlighting the things they aren't and start highlighting the things they ARE. There had been so much work done in Virginia since Charlottesville in terms of racial justice, yet I never heard McAuliffe say ANYTHING about the work that state Dems have done in that department throughout the campaign. The decriminalization of marijuana. Just "Trump, Trump, Trump." That's boring and we've heard ENOUGH about that stuff for the past four years. Tell me why I should vote for YOU, yknow? On the flip side, Youngkin ran an incredibly smart campaign, toeing the line between keeping the Trump base in rural areas while also stressing an issue that appealed to a certain demographic he thought he could win. It was smart, sly, cunning, and effective, and although it was built on a lie, so have the rest of the Republican party talking points in the last ten years, so he fits right in."Democrats will need to take a lesson from this"
And what kind of lesson is that? To become more evil, like the Republicans?
Oh, and it helps when your candidate is more interesting than a piece of dry toast. Let me say that as a young, Democratic voter in Virginia, there was absolutely nothing appealing about McAuliffe or his campaign. Absolutely no charisma and so much disconnect with his party's core. The Dems never should have let him run this cycle; he was simply the wrong guy to put on the ballot. And it especially irks me when we had two incredibly interesting, strong, charismatic Black women in the primary that nobody gave a second thought to read up about and vote for because a familiar name was on the ballot.
The Dems need to start putting fighters on the ballot. People who will go toe to toe with the Republicans who spread lies and misinformation to call out those lies and misinformation. People with enough energy who to take it to the other side in a debate. People who are brave enough to go knock on doors in rural areas and galvanize the people who have given up on the political system. People who aren't afraid to necessarily alienate white voters by calling out racist or veiled racist remarks, yet also draw in those same voters with that same strong energy and messaging. It's not being evil, it's actually taking measures to COUNTERRACT evil. And yeah, you could argue it's kind of like fighting fire with fire, but the country's already a dumpster fire anyway, so maybe it's like putting another dumpster next to the current dumpster on fire, but in a different direction from the car that's spilling gasoline all over the alley? Lol idk.
Those are the lessons that the Democrats need to take away from Virginia.
And, by the way, I agree with the rest of your post, but wanted to give my two cents on the matter as a Virginian myself.