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It's especially weird considering that Cinderace evolved so soon in the first place was because of Marketing.
They plaster Cinderace on all kinds of Merchandise, paired alongside Lucario, is the by far the biggest Mascot of Gen 8.
It's practically the Greninja of Galar ffs! (Even right down to having the same Hidden Ability)
I have a theory that the writers originally had way bigger plans for Cinder but for whatever reason, these plans were scrapped. A small part of me wonders if the change in directors had anything to do with it
I think Inteleon being more popular than Man in Bunny Suit in Japan threw a spanner in the works.