Who's this Morgan Le Fey character that keeps being brought up?The thing about fairy types is that a lot of fairies were supposed to be beautiful though. That's how they got you. So I can see where they're coming from with making them look fabulous.
But I think after Mimikyu they realized there were more than just those types of fae so now we're getting stuff like the Impidimp line. But then they realized they can't go too far or they'll scare the kids and also probably lose the pastel goth lolita crowd.
Impidimp's evolution is named Morgrem. Could be a reference for Morgan Le Fey.