True, it's just like smoking, people often smoke because they think it will make them look edgy but have no idea about the dangers smoking gives to the human body, that's basically what memes are like, they are like drugs, you get addicted to them, and you just can't stop.Most of them (especially the older ones), since they are almost exclusively spammed by 12-year-olds on Youtube who think they're being edgy and have no clue where the memes even originated.
He eventually got his cake during the credits of Super Mario Galaxy 2.For me it is Arrow to the Knee. At least "Cake is a lie" was a little clever in the regards that I always thought of it as a reference to Super Mario 64. Seriously, did Mario ever get that cake Princess Peach promised him at the end of the game? I have no idea cause I'm a lazy guy that didn't collect every star in that game.