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- Dec 16, 2016
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I am certain that the producers are aware that Ash is "too iconic and marketable". It is not by chance that every time that anime has reinvented itself (Hoenn, Unova, Alola and Journeys) Ash was kept as the protagonist. However, this is the first time that Ash, indeed, has to share the protagonism. Plus, unlike the other anime protagonists (Brock, Misty, May, etc...), Goh does not represent the new generation of games, but the immeasurably successful Pokémon Go. Therefore, I believe that the current situation of the anime is quite peculiar.
Futhermore, take Goh goal:"catch them all", it is not only the motto of the series as an objective that tends to the infinite, given that every generation new Pokémon are created. Still, the Pokémon that Goh most wants to capture is Mew, a very iconic creature, the first Mythical/Legendary Pokémon and the most elusive of them all. Goh was not created to be a secondary character, but a protagonist. This is why Goh is a Kanto character and not a Galar one, to strengthen his bond with the entire franchise and not just one region.
In my opinion, the producers are using Goh to test "the waters", this is, whether or not Ash is irreplaceable or if other character(s) can take the lead. I am not saying that Goh will replace him, but I believe that the producers want to know if the anime can carry on without Ash and if, given enough time, they are capable of create a replacement to match him. Since Sun & Moon, the Pokémon anime is in transition, looking for different approaches, and eventually, or not, this can lead to a change of protagonist.
Regarding the fate of Goh, I believe that if Goh don't become a very marketable character he will be replaced in the next generation, but if he succeeds he will continue as co-protagonist (or even the protagonist eventually) for quite a time. In short, Goh is a gambit, while Ash is the safe haven.
Dawn too was a co-star.