“Pokémon has delighted fans as part of the annual Macy’s Thanksgiving Day Parade for over 20 years, and we’re honored to be back again in 2023, kicking off the holiday festivities at New York City’s most quintessential event of the season,” said Taito Okiura, vice president of marketing at The Pokémon Company International. “Parade-goers and viewers at home can look forward to ushering in the holiday season with Pokémon as Pikachu and Eevee float along the backdrop of Manhattan’s autumnal skies.”
The Pikachu and Eevee balloon is 48 feet long, 23 feet wide, and 34 feet tall, making it as tall as a three-story building. The sleigh’s blades are noted to be as long as a semi-truck. This is the 97th annual Macy’s Thanksgiving Day Parade, which is scheduled to begin November 23rd at 8:30 a.m. EST.