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Problem is that it seems Gloria doesn't have impact on the game, meaning she won't appear in the anime, since then she promotes nothing.
That's a strange way to look at it. She is still the playable female character and represents the current generation like the previous female leads. Of course she still promotes the games. Dawn barely had any presence in D/P despite being an assistant, or at least I don't recall seeing the other playable character appear as a NPC outside of the early stages of the game, so I don't think that being a rival or NPC within the game is that big of a factor. It's just another pattern fans have picked up on and firmly believe it to be true as a result. They may go with a different female lead, but the idea that the playable female trainer doesn't promote anything because she supposedly doesn't have impact on the game is just strange and confusing to me.