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Pokémon takes over Harrod's of London for 25th Anniversary celebration

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From July 27th, for a period of one month, Pokémon will be taking over the toys section on the 4th floor of the historic Harrod's department store in Knightsbridge, London, as part of the ongoing celebration of the Pokémon franchise's 25th anniversary. Harrod's will be exhibiting as part of the takeover special displays of each of the starter Pokémon from every generation of the game to date.

Though there's been no indication that any special limited edition products will be available as part of this takeover, customers can expect to find plenty of Pokémon merchandises at the store, including toys, stationaries, and Pokémon Trading Card Game products.

Mathieu Galante - Licensing Director - EMEA - The Pokémon Company International said:
“As consumers return to shops, we wanted to provide an uplifting Pokémon experience to thrill and excite Pokémon’s many fans of all ages, so we are delighted to be returning to Harrod’s iconic store for a special 25th anniversary pop-up”

This event will mark the third time in as many years that Harrod's and Pokémon have staged special collaborations. The first in 2019 was held to commemorate the launch of the Detective Pikachu movie, while the second was held in early 2020 to celebrate the launch of Pokémon Sword and Pokémon Shield.
 
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