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In any sort of media, sequels and prequels are a fact of life. Do you love churning out sequels to your stories, or do you hate sequels with a passion?
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Depends on why a sequel/prequel is being released, and the content, of course. It's usually pretty obvious when a movie shouldn't have had any more stories after it, such as the 'Marley and Me' movies. The original movie was fine, as it was based on the book. But then they had to go and make two movies about a small portion of their lives.
However, when it comes to stories, you can write as many sequels as you want and if they don't take off, really all you'll lose is time (which is money, sure, but you won't end up shoulders deep in debt for set pieces and actors and advertising and whatnot). Literature also tends to flesh out the characters and the world way more, as it's not bound to a 2-hour time frame or the limitations of only audio and video to tell your story. This makes them stand more on their own rather than in film, where they're more likely to lean on archetypes in order to establish the characters faster so that the plot can happen. When characters (or a setting, for that matter) are given more attention and more dimension, the audience will be willing to see them in more scenarios as they're curious how that'll play out, or they just want to see more of their fave.