Each of the plushies can be purchased for $SGD 18.90 with minimum $SGD 70 gross spend on Shell petrol, or a minimum $SGD 15 net spend at Shell Select, excluding tobacco and in-store service items. Fans wanting to purchase Pikachu will need to specifically need to purchase Shell V-Power petrol, whereas the rest of the plushies are available with any Shell petrol product. All plushies will be available only while stocks last. All plushie purchases will also come with a Pokémon Trading Card Game "Fun Pack" and Half Playmat. This promotion is only available for customers using the Shell Asia app, and is not available for those making payments via Shell Fleet Card.
As of writing, the Pikachu and Snorlax dehumidifiers are already out of stock at a number of Shell stations, though Shell's Facebook page has promised that this is only temporary and that fans should expect the plushies to be restocked soon. Angry fans on the Facebook page have accused the company of gimmick marketing, claiming that each outlet only had a few available, and highlighting that stations had been allowing customers to buy multiple plushies in a single purchase.
This weekend, September 2nd and 3rd, fans will be able to obtain the full set of four plushies at six Shell outlets across Singapore, with the promotion available at three stations each day. Each station will only have 60 full set bundles, and each customer will be limited to a single bundle. In addition to these bundles, the first 100 customersat each of these stations on the specified dates who purchase at least one Pokémon dehumidifier plushie after 10:00am will receive a free goodie bag including a selection of Pokémon merchandise, Shell Select merchandise, and Shell Fuel and Shell Select vouchers.
|Saturday, September 2nd|
|Sunday, September 3rd|
Also this weekend, short meet and greet sessions with Pikachu will be held at select times at the same set of six Shell stations. To participate in these sessions with Pikachu, customers will need to be a Shell GO+ member, and present their Shell Asia app for verification.
|Saturday, September 2nd||11:00am - 11:30am||Shell Hougang: 600 Hougang Ave 3, Singapore 538846|
|Saturday, September 2nd||2:00pm - 2:30pm||Shell Siglap: 40 Upper East Coast Road, Singapore 455212|
|Saturday, September 2nd||5:00pm - 5:30pm||Shell Paya Lebar Macpherson: 255 Paya Lebar Road, Singapore 409037|
|Sunday, September 3rd||11:00am - 11:30am||Shell Bukit Batok Nature Park: 28 Bukit Batok East Avenue 6, Singapore 659760|
|Sunday, September 3rd||2:00pm - 2:30pm||Shell Havelock: 548 Havelock Road, Singapore 169637|
|Sunday, September 3rd||5:00pm - 5:30pm||Shell Tampines Avenue 2: 9 Tampines Avenue 2, Singapore 529731|
Additional contests and activities are apparently planned throughout the promotion, though no further detail on these has been released at this time.
We have to say that we can't help but think that the very existance of this collaboration comes off as a somewhat strange decision by The Pokémon Company. While the plushies themselves are somewhat novel and interesting, and will certainly be popular in the sweltering humidity of Singapore, collaborating with a fossil fuel company seems highly unusual and tone-deaf at best. We can't help but think putting Pikachu on the side of a few electric car chargers, while releasing the plushies through their own Pokémon Center Singapore, might have made a lot more sense both for fans, and their brand.
- Only at Shell: special edition Pokémon dehumidifier plushies with activated carbon that removes odours. Time to fuel up and get them all.www.shell.com.sg