So you think that a higher up said to Junichi Fujisaku, "Ash is going to win, but we want you to write a controversial win on Ash's part. You think you can do that?"Several" And how much of that feedback 1) mentioned the writer by name and 2) reached the people who actually make the show?
Also, how much of an episode's scipt do you think the screenplay author actually has control over in the first place?
And Fujisaku said "Hell Yes, I will" and then made the episode the way it was.
OR did they just say that Ash has to win no matter what, and Fujisaku decided to write a controversial battle?
I SEVERELY doubt the former because of all the battles that exist out there, there is enough NUANCE that it has to squarely be the fault of the actual writer. How can you otherwise get GREAT battles to HORRIBLE or CONTROVERSIAL battles but argue that is SOLELY up to a Executive Producer to be like "Yes, write this battle as if you want to win an award" or "Totally write this episode battle so that everyone will bring their pitchforks and hate you for it" I just can't see that being the case, unless their are multiple higher ups, that are paired up to each of the writers and tell them what they want, and Fujisaku is paired with himself....LMAO, just kidding, someone who has assured that Fujisaku's battles are controversial or hated.
I just SEVERELY doubt that, but I guess we'll see. Melmetal needlessly evolving from Meltan only for it lose, does not strike me as an intelligent decision either by a writer writing his own battle with a specific outcome or even by a higher up.
Conspiracy Theory time: Junichi Fujisaku hates Ash but is obligated to have Ash win the battles he wins, THUS the controversial hated battles exist.