This week at San Diego Comic-Con, Jazwares, the company responsible for the Squishmallows line of plush toys, revealed a new Squishmallows x Pokémon collaboration collection in partnership with The Pokémon Company International. The new product line promises to combine the loveable personalities of Squishmallows with some of the most iconic Pokémon in the history of the franchise.
The Squishmallows plush toys have become well known for both their ultra-soft feel, and unique aesthetic. The initial launch of Pokémon Squishmallows will feature the classic first generation fan faves Pikachu and Gengar, both of which are featured on the show-floor at Comic-Con at Jazwares Booth #3513.Amy Sachtleben - Director of Licensing at The Pokémon Company International said:“Pokémon continues to offer new and premier ways for fans to experience and show their love for the brand."
"This collaboration with Jazwares to introduce Pokémon in the immensely popular Squishmallows expression is a perfect fit for fans of both brands. We can’t wait to see reactions at Comic-Con International in San Diego and the upcoming launch on PokemonCenter.com.”
The new collection is planned to officially launch on PokemonCenter.com in just a few months, during autumn in the northern hemisphere, though no exact launch date has yet been given. We'll keep you updated if or when additional waves of Pokémon Squishmallows are officially announced.Gerhard Runken - Senior Vice President of Brand & Marketing at Jazwares said:“Joining forces with Pokémon to bring fans this monumental new offering takes the Squishmallows brand to a completely new level of pop-culture coolness.”
Jazwares, a subsidiary of Alleghany Capital Corporation, is a leading global toy company. Jazwares’ portfolio includes a variety of dynamic licensed and wholly owned brands, and celebrates 25 years of innovative play with expertise in design, development, and manufacturing. An award-winning company with a progressive focus on identifying new trends, Jazwares then transforms them into high-quality products for consumers of all ages.
Headquartered in Sunrise, FL, Jazwares has offices around the world and sells its products in more than 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies. Jazwares acquired Kelly Toys Holdings, the original creators of Squishmallows, in 2018. For more information about Jazwares, please visit www.jazwares.com.