TPCI recruits new Director of Digital Consumer Engagement

The Pokémon Company International has recruited a new Director of Digital Consumer Engagement, Narbeh Minasians. Narbeh joins TPCI after more than a decade at Nickelodeon Animation, where he has spent the last four and a half year working as the Director of Nickelodeon's online social content and marketing. Narbeh is also a Director of The BRIC Foundation, an organisation which works to increase representation of women and people of underrepresented groups in the Entertainment, Gaming, Media, and Tech industries. In his new role with TPCI, Narbeh will be working to oversee their Social Media and Community Engagement efforts, though it's unclear at this point if he is intending to take a front facing position and directly interact or engage with the Pokémon fan community himself.

In announcing his new role in a post to LinkedIn, Narbeh expressed how it would give him "a chance to prove the superiority of Grass-types to the world." Bulbagarden wishes Narbeh all the best in this mission.