As part of this campaign, The Pokémon Company International will be unveiling a new interactive website in early September. This website is intended to serve as a hub for all seasonal entertainment and merchandise that will be launched as part of this campaign.
The campaign will include several new ranges of Halloween-themed Pokémon merchandise. Specifically noted in the announcement were a collection of new Halloween-themed products that will be available from Pokémon Center across the US, Canada, and UK. These products wll include new lines of home décor items, plush toys, and collectibles. More items are also expected to be announced over the coming months.
Andy Hartpence - Senior director of brand marketing at The Pokémon Company International said:“Like the Pokémon brand, Halloween is a holiday that brings families and friends together through fun activities. And with so many parents who grew up with the franchise, this inaugural Halloween campaign will give Trainers across generations another way to connect and bond over their love of Pokémon. In the years to come, Halloween will continue to be a celebratory moment for Pokémon, as we treat fans to festive ways to engage with the brand and highlight the much-loved spooky side of the popular and endearing franchise.”
These mini-boosters are being promoted by The Pokémon Company International as an alternative to candy for families looking to give out Halloween treats for trick-or-treating and Halloween parties.
Tim Moore - Senior director of merchandise and retail marketing at The Pokémon Company International said:“The Trick or Trade BOOster Bundle combines two things that families love — Pokémon trading cards and Halloween. With the incredible popularity of the Pokémon TCG, this will be a uniquely welcomed candy-alternative in trick-or-treaters’ bags by both kids and parents. We look forward to working with grocery- and mass-retail partners to deliver this enjoyable product that lets kids discover the magic of the Pokémon TCG this Halloween season.”