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The Battle Frontier for Platinum was actually revealed on the 10th of July 2008. Platinum was released on the 13th of September 2008 in Japan.I wasn't really involved with the fandom around the time of Emerald or Platinum - was the Battle Frontier promoted prior to either of those games' releases? Although even if it wasn't, that doesn't necessarily mean anything to SM, since their promotional campaigns have changed a lot since then and have become much more streamlined.
The Battle Frontier for Emerald was actually revealed on the 13th of July 2004. Emerald was released on the 16th of September 2004 in Japan.