"It's interesting, because in Japan, everybody goes for Pikachu. In the U.S., the characters Ash [Satoshi in Japan] and Pikachu are grouped together. American kids seem to like that. In America there are more products sold with Ash and Pikachu together, not just Pikachu alone. I think Americans actually understand the concept of Pokémon better than the Japanese. The Japanese focus on Pikachu, but what I think is important is the human aspect--you need Ash."
- Tajiri Satoshi (Source)
- Tajiri Satoshi (Source)