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Apologies to burst in here like this, but your post with the video caught my eye a bit...?You can check out the ad here, which watching it was part of the Melbourne childhood:
Franco Cozzo TV Commercial Melbourne 1980s (Rebroadcast in 2014)
This is probably the oldest TV ad and maybe the only 4.3 letterbox ratio ad currently on in Australia. I still have no idea why they still have this ad on TV...www.youtube.com
Because in my local area, we have something a bit similar as well! Apparently there are stores all over the very northwest parts of America (essentially alaska state and washington state) — but I grew up (?) with a mattress commercial (lol) with a similarly eccentric personality! There are loads of these commercials around ahaha.
Granted, I believe the person in the commercial (I call him 'the SpongeBob tie guy') is still alive, but this jogged a bit of a memory for me. It's interesting to have a look into other places' local icons, so thank you for sharing — as sad as it is that this is the way I hear about this particular one.